Our Team

Ginger Allen
CEO & Business Consultant

As the owner, chief business development consultant and strategic planner for Your Marketing Liaison, Ginger oversees a marketing team of like-minded entrepreneurs to bring first-class representation to each of her clients.

Ginger is the Past Co-President of the Clark County Medical Society Alliance and is affiliated with many Non-Profits and Community Organizations including but not limited to:

  • Las Vegas Heals
  • National Association of Women Businesses Owners
  • Social Register Las Vegas
  • American Medical Association Alliance
  • Network of Women Business Owners
  • Clark County Bar Association
  • Nevada State Medical Association Alliance

Community Involvement

Community involvement is important to Ginger and she regularly attends networking events, both for her clients and for charitable and community organizations in Las Vegas.

Passionate about addiction and behavioral health Issues that affect the Las Vegas Community, Ginger is a supporter and volunteer for many local non-profit organizations including:

  • Food for the Poor
  • Events for Addiction and Behavioral Health Group
  • There is No Hero in Heroin Las Vegas
  • Global Charity Foundation
  • CCMS Opioid Misuse Prevention Health Initiative
  • Veterans, Seniors, and Homeless Causes and Organizations.

My Background & Past Business Experience

How It All Started

I was born on an American Military base in Germany and traveled extensively growing up. When my Father retired from the Military, he started a construction company and this became my first job. My Mother owned an antiques/gift shop and I worked there as well. Having two entrepreneurial parents made me who I am today.

My First Business

My first business was launched when I was 20 years old. It was a mobile espresso trailer that I had parked in an auto mall and used for events such as the Toys for Tot’s run. At the same time, I also worked in Hospitality to help fund my business start up. Hospitality taught me so much about customer service, handling multiple responsibilities and overall business operations. I worked and managed some of the best restaurants in Miami and enjoyed it very much.

My Real Estate Experience

In 2000 I got my Real Estate License and went to work for Builder/Developers in Miami. I was very successful and did over 50 million in personal sales in 5 years. In 2005 started my own company, Ocean Trust Realty. At the height of my company I had 18 Real Estate agents working for me.

The real estate market was in turmoil in 2009 and this led me to seek out another type of business.

My Journey Into Medical

In 2009 I became a partner in a biomedical supply company in Florida. We were selling medical supplies to the Federal Government. This was my first venture into the medical world and dealing with the Federal Government. I was involved in every aspect of setting up the business. Being subjected to all the rules, regulations and contracting requirements. It also involved seeking out and setting up distributor relationships. This was a tremendous learning experience.

It took almost 2 years to set up and one of our first contracts was an award for 1.2 million.

My Medical & Legal Experience

In 2012, I moved to Las Vegas, Nevada. My first job in Las Vegas was Marketing Director for a large Radiology group. It was a good way to learn the Las Vegas Market and Medical Marketing in general.

In 2013, I started a Personal Injury Division for the Radiology group and this taught me about Law Practices, how they operate and how they build their businesses. To this day the company has a strong Personal Injury division.
The first Med/Legal event I promoted and organized had 215 attendees and had a great mix of both Doctors and Attorneys.

In 2014, I started Your Marketing Liaison to offer affordable marketing to Doctors and Attorneys. Our core business is field marketing which brings our clients’ marketing materials to their target referral sources. We speak to the office manager, referral person, physician, attorney or business owner at the offices we go to on our clients’ behalf to promote your business.

A Full-Fledged Marketing Agency

We are a full-fledged marketing agency offering everything from websites and social media management, branding and strategy, logos and brochures, field marketing and networking, online advertising, and traditional advertising mediums.
Michelle Balan

Michelle Balan
Director of Operations

Michelle has over 15 years of experience in office administration and operations management in the events production industry from corporate to live events. After working in the corporate environment, she chose to pursue her dream as an entrepreneur and work as an outsource Director of Operations helping small businesses streamline their systems and processes.

Michelle has a passion for helping others and is a long-term community ambassador. She has an enthusiasm for street outreach, building relationships with vulnerable youth and young adults. Michelle has volunteered and partnered with various organizations, including Southern Nevada Children First, Street Teens, and Vegas Youth Ambassadors, as well as operating a program she created, Community HEAL. She is also an advocate against sex trafficking and is the volunteer chair for BE A SHERO Foundation.

Jennifer Gonzalez
Online Marketing Manager/Graphic Designer

In an age where we are saturated with visual media, Jennifer’s work stands out as creative, dynamic and clean.  Her ability to work across multiple formats is fresh and exciting.  Her enthusiasm for creative design is contagious, as she brings you along into the step-by-step branding process.

Jennifer’s ability to mentor, teach and lead is presented in a friendly, thoughtful way, with emphasis on casual conversation as the lead-in to developing your brand into something creative and lucrative.

When Jennifer isn’t working as a graphic designer, she spends time with her husband and son and travels as much as possible.

Michelle Balan

Ryleigh Williams
Online Marketing Manager

Ryleigh is a marketing and social media expert from Chandler, Arizona. She received her Business Marketing degree at Florida International University after playing two years of collegiate softball at a private business university.

She’s experienced in social media management, PR, event planning, content creation, editing and much more. With a background in marketing for non-profit organizations, Ryleigh is extremely passionate about creating work that will truly make a difference.

In her free time, she enjoys hiking, traveling, listening to music, and taking her dog to the park.


Ruth Furman
Public Relations Specialist

A journalist turned publicist with established media relationships, Ruth launched her marketing communications firm in 2001 and her motto is “Why Keep Your Success A Secret?” She specializes in helping business and individuals shine brighter.

Ruth is the owner of Image Words Public Relations Service and a member of the National Association of Women Business Owners and Nevada Hotel & Lodging Association.

When she’s not helping businesses and non-profits shine brighter, Ruth enjoys coffee and curating quirky content.

Katie Rose Waechter
Content Marketing & Social Media Marketing Expert

Katie Waechter is a content marketing and social media marketing expert, specializing in the medical, healthcare, and mental health fields. She was born and raised here in Las Vegas, NV, graduated with a BA in psychology and MS in Information Science. She’s been writing since age twelve and has over 15 years of combined experience in creative writing, technical writing, SEO copywriting, social media marketing, and content marketing.

Her services include blogging, e-book creation, social media marketing, email marketing, and website copywriting for business in healthcare-related businesses.

Katie’s passion in business is to is help other businesses in the health and medical industry reach their ideal audience through effective online marketing. Her passion in life is to make mental health information more attainable by the people who need it most.

James Hsu Videographer

James Hsu

James Hsu is the CEO and Executive Producer of VRLU North America, an innovative streaming video platform that provides educational, entertaining content utilizing the booming, VR-360-technology. He and his team specialize in writing, creating, producing, and editing empowering VR content.

With over a decade of experience, Hsu has spoken at more than 2,500 events across the country, influencing hundreds of thousands along the way. He is a former speaker for the Nevada Army National Guard and has gathered over 73,000 paid customers for his private movie premieres. He’s made a massive impact in his hometown of Las Vegas by helping businesses with his first–and still active–video marketing company MPMVSM, LLC.

Sometimes known as “Hsuperman,” James is a renowned entrepreneur, motivational speaker, life coach, and author of the highly-acclaimed books “Mobilizing People” and “How to Eat Your Way to a Six-Figure Income.”

In 2021, Las Vegas Weekly and Greenspun Media named him a Top 40 Under 40. This award celebrates trailblazers who are proving to be outstanding innovators, entrepreneurs, and philanthropists, while also demonstrating the extraordinary potential for both their career and their impact on the community.

Sue Cockburn
Online Marketing

Sue has 30+ years of business experience. Her background includes sales and marketing, communications, creative content development, social media management, website design, and management, and business consulting.

Sue is the CEO of Growing Social Biz and provides website design and management services, business coaching and consulting services.

Debbie Hall
Content Writer

Debbie Hall is a long-time resident of Las Vegas (41 years and counting) and has always been a part of the media since high school. Debbie attended the University of Nevada, Las Vegas with a degree in print journalism. However, she started her career as a broadcaster and has been heard on every radio station in Las Vegas. She then switched back to print journalism, working as a reporter at the Las Vegas Review-Journal for three years. Debbie has since worked as the editor-in-chief and content writer for several publications. Currently, she is the managing editor of a luxury publication and writes content for several outlets including business profiles with an emphasis on the medical and healthcare industries.

Marcela Nelson
Professional Photographer

Marcela is a professional Photographer for Your Marketing Liaison clients handling any business related photography needs, including headshots and marketing and advertising campaigns.

Marcela was born and raised in Mexico and received her Bachelor’s degree in Communications in 2009.

While in college Marcela worked as a wedding photographer before launching her own bridal magazine, Boda Vida, in 2010. She was the creative force behind the magazine and also handled many other responsibilities, including sales and marketing. Her bridal magazine was sold and she relocated to Las Vegas in 2015.

In the present, Marcela feels grateful to be doing what she loves the most: working as a marketing consultant for Your Marketing Liaison in the Las Vegas area and, on the weekends, busy working as a wedding photographer. Marcela is the owner of Marcella Photography.

Our team have decades of collective sales and marketing experience. Our goal is to provide “Affordable Marketing” to help you achieve your business goals. Contact us today to discuss how we can help you!

Your Marketing Liaison is a proud member of ...

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