Our Team

Ginger Allen
CEO & Business Consultant

Ginger Allen has over 25 years of marketing, sales, and customer service experience. As the owner, CEO and strategic planner for Your Marketing Liaison, Ginger oversees a marketing team of like-minded entrepreneurs to bring first-class representation to each of their clients.

Your Marketing Liaison is a full-service marketing agency offering everything from websites and social media management, branding and strategy, logos and brochures, field marketing and networking, online advertising, and public relations in addition to all the other traditional marketing mediums. Ginger is also a business consultant who works one on one with business owners from start-up or reorganization.

Ginger is the past Co-President of the Clark County Medical Society Alliance and is affiliated with many Non-Profits and Community Organizations. Ginger is passionate about supporting small business owners. As a woman owned business Ginger started a Facebook Group called “Network of Women Business Owners” to support one another.

Ginger is also the Co-Author of the best-selling book, “Everyday Women’s Guide to Doing What You Love”.

Your Marketing Liaison has offices in Las Vegas, NV and Parkland, FL to support small businesses nationwide.

When Ginger is not working, she is spending time with her family and her shih-tzu rescue. She also enjoys volunteering to support mental health and addiction recovery. Her happy place is the beach on either coast.

Michelle Balan

Michelle Balan
Director of Operations

Michelle has over 15 years of experience in office administration and operations management in the events production industry from corporate to live events. After working in the corporate environment, she chose to pursue her dream as an entrepreneur and work as an outsource Director of Operations helping small businesses streamline their systems and processes.

Michelle has a passion for helping others and is a long-term community ambassador. She has an enthusiasm for street outreach, building relationships with vulnerable youth and young adults. Michelle has volunteered and partnered with various organizations, including Southern Nevada Children First, Street Teens, and Vegas Youth Ambassadors, as well as operating a program she created, Community HEAL. She is also an advocate against sex trafficking and is the volunteer chair for BE A SHERO Foundation.

Ilvia Uribe

Ilvia Uribe
Administrator

Ilvia Uribe is an Administrator with Your Marketing Liaison. She builds and maintains monthly routes and reports for all of our clients. Ilvia believes superior organization and attention to detail are the tenets of professionalism. She landed a top-level corporate executive position with an international business after a year-long internship in her senior year, becoming the youngest top-level executive on record. Her vast experience includes training, teaching and supervising.

Ilvia began her tenure at YML four years ago and has secured a leadership position with our Field Marketing Team. She holds a Bachelor’s degree in International Business from the University of Nevada Las Vegas. She also holds a Master’s degree in Spanish from UNLV.

Chris La Fromboise

Zarrah Lynn
Virtual Assistant and Social Media Manager

Zarrah is a virtual assistant and social media manager living in the high desert of Arizona.

She has a diverse background ranging from the craft beer & hospitality industry, to fitness and healthcare, with over a decade worth of experience in creating memorable customer interactions and managing social media platforms.

She enjoys hiking with her family, practicing Aerial silks, and continually learning and refining all aspects of her business and personal development.

Petra Clarke, CA

Petra Clarke, CA
Web and Graphic Designer/Social Media Manager/Online Business Manager

Petra has over 15 years of experience in customer service and business development in the e-commerce industry. While working in customer service she worked on developing a vast variety of skills that includes virtual assistant, social media management, web, graphics and logo designs.

She is a Survivor who is passionate about social connectedness and advocating to end the stigma on mental health. Petra is transparent in sharing her story and using her Voice.

Petra’s involvement in advocating are as follows: Credentialed Advocate, National Advocate for Victims of Crime, RAINN Volunteer National Speaker, Volunteer for The Cupcake Girls Organization, Advocate Blogger – UnlockedPain.com.

In her free time, she enjoys eating tacos (yummy), continuing self-care to stay well-balanced, spending time with her husband, and being part of her new community in beautiful Las Vegas!

Jennifer Gonzalez
Online Marketing Manager/Graphic Designer

In an age where we are saturated with visual media, Jennifer’s work stands out as creative, dynamic and clean.  Her ability to work across multiple formats is fresh and exciting.  Her enthusiasm for creative design is contagious, as she brings you along into the step-by-step branding process.

Jennifer’s ability to mentor, teach and lead is presented in a friendly, thoughtful way, with emphasis on casual conversation as the lead-in to developing your brand into something creative and lucrative.

When Jennifer isn’t working as a graphic designer, she spends time with her husband and son and travels as much as possible.

Claudia Guevara

Claudia Guevara
Graphic Designer

Claudia was born and raised in Mexico and received her Bachelor’s degree in Graphic Design in 2009.

Her experience along the years has been working for diverse clients, focusing on branding, advertising and also sales.

Her style can go from clean and simple to funky and colorful. She loves photography and nature.

Claudia joined the Your Marketing Liaison team in 2020 .

Ruth-Furman

Ruth Furman
Public Relations Specialist

A journalist turned publicist with established media relationships, Ruth launched her marketing communications firm in 2001 and her motto is “Why Keep Your Success A Secret?” She specializes in helping business and individuals shine brighter.

Ruth is the owner of Image Words Public Relations Service and a member of the National Association of Women Business Owners and Nevada Hotel & Lodging Association.

When she’s not helping businesses and non-profits shine brighter, Ruth enjoys coffee and curating quirky content.

Rhyle Gomez

Rhyle Gomez
Social Media Manager

Rhyle considers working with people across the globe a privilege. It allows her to see their smartness and goodness in business. She believes she can learn from others from different cultures and that this will help her career long-term. Rhyle is thankful to be a part of the YML team.

Katie Rose Waechter
Content Marketing & Social Media Marketing Expert

Katie Waechter is a content marketing and social media marketing expert, specializing in the medical, healthcare, and mental health fields. She was born and raised here in Las Vegas, NV, graduated with a BA in psychology and MS in Information Science. She’s been writing since age twelve and has over 15 years of combined experience in creative writing, technical writing, SEO copywriting, social media marketing, and content marketing.

Her services include blogging, e-book creation, social media marketing, email marketing, and website copywriting for business in healthcare-related businesses.

Katie’s passion in business is to is help other businesses in the health and medical industry reach their ideal audience through effective online marketing. Her passion in life is to make mental health information more attainable by the people who need it most.

James Hsu Videographer

James Hsu
Videographer

James Hsu is the CEO and Executive Producer of VRLU North America, an innovative streaming video platform that provides educational, entertaining content utilizing the booming, VR-360-technology. He and his team specialize in writing, creating, producing, and editing empowering VR content.

With over a decade of experience, Hsu has spoken at more than 2,500 events across the country, influencing hundreds of thousands along the way. He is a former speaker for the Nevada Army National Guard and has gathered over 73,000 paid customers for his private movie premieres. He’s made a massive impact in his hometown of Las Vegas by helping businesses with his first–and still active–video marketing company MPMVSM, LLC.

Sometimes known as “Hsuperman,” James is a renowned entrepreneur, motivational speaker, life coach, and author of the highly-acclaimed books “Mobilizing People” and “How to Eat Your Way to a Six-Figure Income.”

In 2021, Las Vegas Weekly and Greenspun Media named him a Top 40 Under 40. This award celebrates trailblazers who are proving to be outstanding innovators, entrepreneurs, and philanthropists, while also demonstrating the extraordinary potential for both their career and their impact on the community.

Sue Cockburn
Online Marketing

Sue has 30+ years of business experience. Her background includes sales and marketing, communications, creative content development, social media management, website design, and management, and business consulting.

Sue is the CEO of Growing Social Biz and provides website design and management services, business coaching and consulting services.

Debbie Hall
Content Writer

Debbie Hall is a long-time resident of Las Vegas (41 years and counting) and has always been a part of the media since high school. Debbie attended the University of Nevada, Las Vegas with a degree in print journalism. However, she started her career as a broadcaster and has been heard on every radio station in Las Vegas. She then switched back to print journalism, working as a reporter at the Las Vegas Review-Journal for three years. Debbie has since worked as the editor-in-chief and content writer for several publications. Currently, she is the managing editor of a luxury publication and writes content for several outlets including business profiles with an emphasis on the medical and healthcare industries.

Marcela Nelson
Professional Photographer

Marcela is a professional Photographer for Your Marketing Liaison clients handling any business related photography needs, including headshots and marketing and advertising campaigns.

Marcela was born and raised in Mexico and received her Bachelor’s degree in Communications in 2009.

While in college Marcela worked as a wedding photographer before launching her own bridal magazine, Boda Vida, in 2010. She was the creative force behind the magazine and also handled many other responsibilities, including sales and marketing. Her bridal magazine was sold and she relocated to Las Vegas in 2015.

In the present, Marcela feels grateful to be doing what she loves the most: working as a marketing consultant for Your Marketing Liaison in the Las Vegas area and, on the weekends, busy working as a wedding photographer. Marcela is the owner of Marcella Photography.

Chris La Fromboise

Chris La Fromboise
Field Marketer

Chris believes that you should never stop learning. With study and practice you can learn most things, develop your skills, improve your knowledge and transform your life in the process.

He has a background in Customer Service and Supervisory experience. As a Field Marketer, he’s able to utilize his 10+ years of experience to positively network and build relationships with our clients.

He lives in Las Vegas, NV and enjoys reading about economics and psychology.

Sheri Morrison

Sheri Morrison
Field Marketer

Sheri is passionate about her career as a field marketer and networker. She has a personal understanding of what a business owner seeks in a client as well as the relationships the owner needs out in the community to foster growth. She continues to build her professional business relationships that share values and ethics for successful small business support. She also takes pride in researching each business that she represents before sharing a brochure or scheduling a meeting with potential clients. She is well prepared to answer questions or take notes to respond back.

Sheri’s past positions as Field Representative for a California State Assemblyman and Director of Business Development for assisted living communities in Southern California, Arizona, and Nevada, gives her the relevant experience to schedule meetings, speaking engagements, fundraisers and social events for your business. She is driven to serve her patrons as if it is her own business or nonprofit.

Community Organization involvement includes: House of Ruth, Parent Help USA, Alzheimer’s Association, Chamber of Commerce, Church Organization, Adult Day Care Centers, Kiwanis, Arthritis Foundation and Parkinson Foundation.

Our team have decades of collective sales and marketing experience. Our goal is to provide “Affordable Marketing” to help you achieve your business goals. Contact us today to discuss how we can help you!

Your Marketing Liaison is a proud member of ...

Logo for National Association of Women Business Owners

Logo for Clark County Medical Society Alliance

Logo for Las Vegas Heals

Pin It on Pinterest