How Many Touches Does It Take To Make A Sale?

Take a look at any marketing-related blog these days and it seems like everyone wants to know, how many touches does it take to make a sale? Many people seem to be referencing Doctor Jeffrey Lant, and his "Rule of Seven". This rule states: "You must contact your...

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2 Free Online Tools To Help Market Your Business

These two free online tools and resources can help you manage and grow your business. Each offers a premium (paid) version as well as a free one. The free version offers most everything a needed to get started. For some, the premium or paid version may be needed. But,...

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Why You Need A Business Website

It Used To Be The Yellow Pages, Now It’s Your Small Business Website It wasn’t that long ago that the first place consumers went for general information about your business or products was the Yellow Pages. They couldn’t find detailed information and pricing about...

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Facebook For Business: Is It Worth It?

Many businesses struggle with Facebook for business and wonder: “Is Facebook really worth it?” They struggle before they create their Facebook Page and shortly after they create one, once the reality of the challenges of reaching potential customers on Facebook sinks...

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How To Invite & Manage LinkedIn Recommendations

A few years back, LinkedIn added a feature that made it possible for those you’re connected with to ‘endorse’ you for a skill. While endorsements on your profile are nice, they don’t carry the same weight as a recommendation on LinkedIn. LinkedIn recommendations have...

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The Power of First Impressions and Branding

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, that first impressions are important. We don’t...

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