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GETTING “EYES ON YOUR SITE”

GETTING “EYES ON YOUR SITE”

You’ve designed and built your website. You’ve paid to include the most used keywords in your content. You’ve installed Google Analytics and are paying attention to your site stats. Great start!! Now, you can turn your attention to increasing your visitor traffic....

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KEEPING YOUR WEBSITE USERS’ ATTENTION – Part 2

KEEPING YOUR WEBSITE USERS’ ATTENTION – Part 2

Keeping your site visitors' attention and engagement is vital! How can you find out how effective your site is at supporting your business goals by nurturing sales?? Some key elements are: How many visitors visit your site? How many of these visitors are NEW how many...

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KEEPING YOUR WEBSITE USERS’ ATTENTION

KEEPING YOUR WEBSITE USERS’ ATTENTION

In the 2021 business climate, most businesses have spent time attention, and resources on creating a website. Time and attention have, hopefully, also directed to configuring that website to best represent products and services available.   Now, the challenge is;...

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CONTENT & KEYWORDS IN YOUR ONLINE MARKETING!

CONTENT & KEYWORDS IN YOUR ONLINE MARKETING!

Stats show a huge shift in consumer purchasing has taken place during the lockdown period, and now post-lockdown. That shift has taken buyer access from in-person to online, with online purchases up by 31% overall. Even as the pandemic restrictions are being limited...

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Marketing in 2021

Marketing in 2021

With the advent of effective COVID vaccinations and treatments, will the world open up again? Will traditional brick and mortar establishments revert to being the standard for customers to access goods and services? In the opinion of most who study trends, the answer...

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EMAIL MARKETING

EMAIL MARKETING

Email marketing is an effective method of marketing your business.  It's an important component in any business' digital marketing. Email marketing helps you keep in touch, and stay front of mind.--which also helps ensure your business will "be there" when customers...

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GOOGLE MY BUSINESS (GMB) IN THE COVID ENVIRONMENT

GOOGLE MY BUSINESS (GMB) IN THE COVID ENVIRONMENT

According to the recently released Fuqua School of Business, Duke University Survey “Online and digital are essential. According to the survey, online sales have grown 43% between February and May, 2020, accounting for 19.3% of all sales (and a whopping 26.1% of sales...

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