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MARKETING YOUR SMALL BUSINESS: PART 1

MARKETING YOUR SMALL BUSINESS: PART 1

While there are many, many sources businesses can tap for marketing input, most of these sources working with small business use cookie-cutter programs. At YML, we believe each business is unique. That “one-size-fits-all” templates do not serve small businesses well....

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Why is public relations important in Vegas?

Why is public relations important in Vegas?

Ruth is a PR in Vegas superstar and she has mastered the art of Public Relations on the local scale. Working in PR in Las Vegas has its own little nuances. Learning and working with these little quirks is the way you get to know your local scene and is something you...

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What Is PR And Why Do I Need It For My Business?

What Is PR And Why Do I Need It For My Business?

Growing a business can be hard but PR is important to help you get your name out there and then the reputation building can begin to open those doors you need for a chance at new clients and opportunities. This week we sit down with Ruth and talk about the importance...

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How I Became An Entrepreneur

How I Became An Entrepreneur

Entrepreneurship is all about being passionate about something enough to give it a try. I was lucky enough that both my parents had the business bug. This was something in my blood but I also practiced in my weekends and holidays. Whether helping my dad out, or...

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Hard Work – Success Tips for Entrepreneurs (Ep. 11)

Hard Work – Success Tips for Entrepreneurs (Ep. 11)

Many people dream of running their own business but not many people truly realise just how much hard work it takes to build a brand, find customers and deliver consistently can be. In entrepreneurship, you’re going to deal with a lot of ups and downs. You’ll battle...

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Reward – Success Tips for Entrepreneurs (ep 10)

Reward – Success Tips for Entrepreneurs (ep 10)

You need to learn to reward yourself and your staff to help motivate yourself in this long marathon of entrepreneurship. It is so easy to overlook or to forget to reward yourself for all your hard work, but something as simple as a small break, an hour to yourself, a...

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Engagement – Success Tips for Entrepreneurs (ep 09)

Engagement – Success Tips for Entrepreneurs (ep 09)

Successful marketing in 2020 depends on creating an omnichannel customer experience that is integrated across platforms, and that includes leveraging social media engagement as a means of reaching customers. People spend hours every day on their phones and on social...

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