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Marketing in 2021

Marketing in 2021

With the advent of effective COVID vaccinations and treatments, will the world open up again? Will traditional brick and mortar establishments revert to being the standard for customers to access goods and services? In the opinion of most who study trends, the answer...

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EMAIL MARKETING

EMAIL MARKETING

Email marketing is an effective method of marketing your business.  It's an important component in any business' digital marketing. Email marketing helps you keep in touch, and stay front of mind.--which also helps ensure your business will "be there" when customers...

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GOOGLE MY BUSINESS (GMB) IN THE COVID ENVIRONMENT

GOOGLE MY BUSINESS (GMB) IN THE COVID ENVIRONMENT

According to the recently released Fuqua School of Business, Duke University Survey “Online and digital are essential. According to the survey, online sales have grown 43% between February and May, 2020, accounting for 19.3% of all sales (and a whopping 26.1% of sales...

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HOW MARKETING IS CHANGING POST COVID

HOW MARKETING IS CHANGING POST COVID

HOW MARKETING IS CHANGING POST-COVID Fuqua School of Business, Duke University Survey Customers prioritize trusted relationships. The highest percentage of marketers surveyed expect customers to focus more on “trusting relationships” with brands and companies than on...

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ONLINE PRESENCE: A MUST!

ONLINE PRESENCE: A MUST!

An online presence—the profile of a business on the internet—is a key essential for any business. Consumers will generally look before they buy. . . and today, 88 percent of consumers look online.

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Assessing Your Business: Part 2

Assessing Your Business: Part 2

How does your business perform? What may be interfering with potential success (attitude, response time, timely delivery, product lines available). These can fit into any business, including medical. Once your business (or practice) is established and running, it’s...

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MARKETING YOUR SMALL BUSINESS: PART 1

MARKETING YOUR SMALL BUSINESS: PART 1

While there are many, many sources businesses can tap for marketing input, most of these sources working with small business use cookie-cutter programs. At YML, we believe each business is unique. That “one-size-fits-all” templates do not serve small businesses well....

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