Facebook For Business: Is It Worth It?

Many businesses struggle with Facebook for business and wonder: “Is Facebook really worth it?” They struggle before they create their Facebook Page and shortly after they create one, once the reality of the challenges of reaching potential customers on Facebook sinks...

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How To Invite & Manage LinkedIn Recommendations

A few years back, LinkedIn added a feature that made it possible for those you’re connected with to ‘endorse’ you for a skill. While endorsements on your profile are nice, they don’t carry the same weight as a recommendation on LinkedIn. LinkedIn recommendations have...

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The Power of First Impressions and Branding

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, that first impressions are important. We don’t...

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6 Ways To Make It Easy For People To Find You Online

Building an online presence for your business is hard work. It takes time and financial commitment to do so. For these reasons and many others, it's important to make it as easy as possible for people to find and connect with you and/or your business online. Here are...

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Is Having A Business Website Really That Important?

It Used To Be The Yellow Pages, Now It's Your Business Website It wasn't that long ago that the first place consumers went for general information about your business or products was the Yellow Pages. They couldn't find detailed information and pricing about your...

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How Important Is Branding To Your Business?

Have you ever wondered what branding is, and how important branding is to your business? For many businesses, when they hear the term branding, they think of logos, taglines, key images and business colours. But branding is so much more! The term 'branding' is talked...

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