Marketing in 2021

With the advent of effective COVID vaccinations and treatments, will the world open up again? Will traditional brick and mortar establishments revert to being the standard for customers to access goods and services? In the opinion of most who study trends, the answer...

HOW MARKETING IS CHANGING POST COVID

HOW MARKETING IS CHANGING POST-COVID Fuqua School of Business, Duke University Survey Customers prioritize trusted relationships. The highest percentage of marketers surveyed expect customers to focus more on “trusting relationships” with brands and companies than on...

ONLINE PRESENCE: A MUST!

STEP #1: YOUR WEBSITE An online presence—the profile of a business on the internet—is a key essential for any business. Consumers will generally look before they buy. . . and today, 88 percent of consumers look online. If you’re not online, where do they find you?...

MARKETING YOUR SMALL BUSINESS: PART 1

While there are many, many sources businesses can tap for marketing input, most of these sources working with small business use cookie-cutter programs. At YML, we believe each business is unique. That “one-size-fits-all” templates do not serve small businesses well....

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