Stats show a huge shift in consumer purchasing has taken place during the lockdown period, and now post-lockdown. That shift has taken buyer access from in-person to online, with online purchases up by 31% overall.
Even as the pandemic restrictions are being limited and withdrawn, online purchasing is continuing to grow. Up from 11% of all purchases in 2019 to 16% in the third quarter of 2020. According to the New York Times, 40% of consumers say they have increased, or significantly increased online purchases. The trend suggests these online shoppers may be here to stay!
Without a doubt, it’s vital to have a strong online presence that includes
Social Media
Think:
- Twitter (especially for sales and special offerings)
- Google Business Listing/Maps
Website
Think:
- Contact Us
- Make an Appointment
- Online Consultations
- Online Purchasing
When populating your social media and websites, content that relates to what your products and services are, and how you sell them is pivotal. How do you effectively determine content? An effective method is to do a keyword search on Google, to see what keywords are being used in searches.
You can go to Google Keyword Planner start with the descriptors used in your social media the most used words and terms that relate to your business and services. There are two ways to use the Keyword planner:
To review the volume of searches for current terms you are utilizing and see how they may perform
To discover NEW keywords that could potentially help you reach even more buyers
(And, of course, the YML team is ALWAYS available to assist with Keyword planning and content creation, for your social media as we!! as your website. Call us or contact us from our website for a complimentary consultation).