You’ve designed and built your website. You’ve paid to include the most used keywords in your content. You’ve installed Google Analytics and are paying attention to your site stats. Great start!!
Now, you can turn your attention to increasing your visitor traffic.
Paid advertising is one method, can bring your site to the coveted first page of Google’s position. But, it can also be expensive! If your business is new (or small), you may not have the budget for an effective or sustainable Google ad campaign.
So, what are other methods to bring more visitors to your site? An interesting case study is Tesla.
“Tesla, the most googled car maker, does not use paid advertising.” (shared from Hustle)
What digital communication methods does Tesla use, that is also available to small business?
- YouTube
- TikTok
- Blogs
How to get started? First, choose platforms that you are comfortable with and can keep active. It’s counterproductive to start, then stop. Starting and stopping any social media or auxiliary communication can make your site look inactive or abandoned.
Need guidance in creating your site? Creating relevant content? Choosing the most productive social media or supplemental channel for your business?
Call us! We can help with all your online business development needs.