According to the recently released Fuqua School of Business, Duke University Survey

“Online and digital are essential. According to the survey, online sales have grown 43% between February and May, 2020, accounting for 19.3% of all sales (and a whopping 26.1% of sales at companies with fewer than 500 employees). Simply, it’s an absolute for businesses to have a strong online presence.”

Google My Business is a FREE online promotion tool, available to every business with a physical address.

(Hint: Business can establish a physical address by renting “space” in Executive Suites)

Why Should You Have A Google My Business Page?

GMB is a primary tool to help businesses show up online!

When potential customers look for your business category online, GMB is the primary referrer!

A GMB page offers the opportunity to post a company profile, listing all products and services.

When describing your business, be aware of using “keywords”-which are words, terms and phrases your customers would use when looking for your products and service.

This boosts SEO (search engine optimization)! The more information, the more keywords, the more possibilities your customers will find your business.

 

Businesses can also post photos and offers, showcasing what makes your business special!

GMB offers customers multiple ways to reach your business; phone, fax, website, even messaging from your page.

Encourage happy customers can leave reviews. . good reviews on your GMB page, also boosts SEO.

GMB also provides feedback!

From your GMB page, you can review:

How many times your business appeared in online searches

How many times your business appeared on Google Maps

How many customers clicked on your website

How many calls you received from your page

What percentage are NEW (Discovery!) vs established (Direct). It’s always a good think to have NEW customers find you!

And. . extremely important, you can see what search terms customers use to find you.

 

A GMB page help identify your business!

 

 

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