If you want to build your brand and get your brand known you need to dabble in Public Relations to help you. Your personal brand speaks for you, sometimes without even saying a word. You need to build your credibility as a personal brand and show people why they should choose your services versus those of the business down the street.
As an entrepreneur or small business owner, your personal brand is equivalent to your reputation. It informs what people think or say about you when your name is mentioned. It allows you to become a leader in your industry. It is the value that others see in you. When it comes to generating business leads and getting new opportunities, your personal brand is your calling card.
Personal branding is just as important as the branding of your business. Here at Your Marketing Liaison, we help consultants, entrepreneurs and small business CEOs communicate their expertise and the value of their company. In our work, we have found that consumers are always interested in the behind-the-scenes magic it takes to run a business. They are just as interested in the perspective and insights the CEO can share as they are in the product or service.
At the end of the day, our job as business owners is to make sales so we can stay in business. Yet, as small business owners, our reach can feel limited because new or potential customers have no reference point of trust built with us. Because of this, we have found that CEOs who are willing to step in front of their business brands have been successful in building their personal brands.
Your personal brand helps you to differentiate yourself from others because it allows you to showcase your unique, individual voice. You do not want to sound like every other company or service in your field. You want to be unique in what you say and how you say it.
Building a brand also makes you relatable to your clients. You must be transparent in how you promote yourself. It helps you to share all the aspects of your story, whether good, bad or just plain ugly.