How To Market Your Business with Facebook Ads // Amplify your message and reach your target audience directly on their desktop and mobile devices. facebook ads are highly targeted content that can hook your desired clients based on age, interests and even jobs. If you have a product or service to sell then Facebook ads will help you stand out from the crowd.
You’ve probably heard that Facebook ads are great for small business marketing. As you look for new ways to market your small business, you’ve probably come across consultants, marketing experts, and content arguing that Facebook ads are a must-have for your marketing campaign. If you spend a lot of time on Facebook, you may have even been served some Facebook ads—about Facebook ads.
Facebook ads are a powerful content marketing tool for small business owners, in part because of this kind of targeting. What kind of demographic information do you need before you get started with Facebook advertising?
There’s an audience out there looking for your specific products and services—you just need to find a way to reach them.
Facebook adverts let you shift from broadcasting to narrowcasting. Facebook’s targeting capabilities are intense—over 80 percent of US consumers use Facebook, and the average user spends 40 minutes on the platform every day.
That gives Facebook a massive amount of information—which you can use to target your Facebook ads at potential customers.
With Facebook adverts for small business, you can target people based on:
- Language: The languages they speak
- Age: Their age
- Location: Based on country, city, state, or zip code
- Interests: Listed interests, pages they like, topics related to interests, even pages their friends like
- Retargeting: Using a tracking pixel to target people you have taken activity on your website
- Device: The device they access Facebook from, including mobile, tablet, and desktop
- Custom Audiences: Email addresses that you upload to use for targeting
This level of targeting means that you don’t waste your marketing budget serving B2C (business-to-consumer) ads to people who will never be interested in what you have to offer. It lets you cut through the noise and deliver content only to the highly-targeted people who care about what you have to say.