Video marketing is probably the most powerful tool that you are not using yet. Videos can help you establish you you are, what you do and prove that you can do it. They can educate your audience and drive leads to your business all at the same time.

As marketing concepts evolve, so should your ability to match the latest trends. YouTube is now the second largest search engine on the web, and according to Nielsen, 64% of marketers expect video to dominate their strategies in future.

With its potential to convey complex messages and concepts easily and succinctly, video is clearly becoming a key medium for people to satisfy their information needs.

But it’s not just customers who benefit from this growth area. Video enables businesses to make a memorable impression of their brand in 60 seconds or less and can greatly improve search engine rankings.