How To Write A Good Blog To Market Your Business // A good blog can help you push your content from video into write word. Blogs can help enhance your content offerings and offer value to people who still prefer to read their knowledge than watch it in video format.
Your blog is probably one of your company’s most valuable marketing tools. You use it to build trust with your customers, generate leads, educate consumers, and build brand awareness. So, if a reader tells you your blog’s content quality is poor, that comment will probably make you cringe just a little.
The best company blogs are engaging, deliver value, and align with the company’s business strategy. The content you develop for your blog will help you deliver a consistent brand message.
#1. Nail that title and opening paragraph
Compelling titles and introductions make your readers want to read your post right away. Wishpond contributor James Scherer says, “recent studies show that while 80% of people will read headline copy, only 20% will read the rest. This is the hidden importance of great titles, and why getting them right is so vital to a successful blog.”
#2. Address a specific audience
Good corporate blog posts are targeted to a particular audience. So, before you start developing content, decide who you are selling to and what you are selling.
If you are selling to decision makers in the publishing industry, write a blog post that targets their specific needs. If you are a web developer, try to make the content professional but not too technical because you want buyers to know the benefits of using your services.
The H2 Real Estate blog does a great job of developing content that helps potential homeowners learn more about the community where the available homes are located since this is usually an important issue for homeowners.
#3. Show, not tell
Don’t pat yourself on the back in your blog posts, bragging about what you know about your industry. Let your blog visitors find the value themselves in the content you produce. The goal of your content is to build trust with your audience. You do that by positioning yourself as an expert in your industry.
#4. Optimize your content for search
A great blog post follows basic search engine optimization (SEO) rules: the use of keyword optimized titles, a good keyword ratio, keyword anchor text, and the use of your targeted keywords in the first and last sentence. Mastering SEO best practices will make your content more relevant to targeted search engine users.
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#5. Add an Image
A picture paints a 1000 words, or so the old adage goes. But these days there is a real kick to an image, infographic, gif or video within a blog.