ONLINE PRESENCE: A MUST!

STEP #1: YOUR WEBSITE An online presence—the profile of a business on the internet—is a key essential for any business. Consumers will generally look before they buy. . . and today, 88 percent of consumers look online. If you’re not online, where do they find you?...

Assessing Your Business: Part 2

How does your business perform? What may be interfering with potential success (attitude, response time, timely delivery, product lines available). These can fit into any business, including medical. Once your business (or practice) is established and running, it’s...

MARKETING YOUR SMALL BUSINESS: PART 1

While there are many, many sources businesses can tap for marketing input, most of these sources working with small business use cookie-cutter programs. At YML, we believe each business is unique. That “one-size-fits-all” templates do not serve small businesses well....

What Is PR And Why Do I Need It For My Business?

In this ever increasingly competitive world you need your brand, product and business to stand out. The best way to prove you are the cream of the crop is through a solid PR campaign to share your story. You don’t need to be a rocket scientist to be a good marketer....

How Can Using a Blog Help My Business?

A good blog can help you push your content from video into written word. Blogs can help enhance your content offerings and offer value to people who still prefer to read their knowledge than watch it in video format. Your blog is probably one of your company’s most...