What To Look For In A PR Person // Getting your PR perfect can make or break your business, but choosing the right PR person is more important. You need to make sure that when you are looking for help with your PR that you get the right help that fits with your needs. there is no point in splashing the cash if its too rich and there is no point in throwing money at somebody that has no way to get your name out there in the first place.

A good PR person is someone that has some experience in the field and has had enough time to get to know the local papers and people they want to reach out to. It’s all fine and dandy to have a degree in public relations from a well known University but if they are brand new to the industry they will not know the right people to approach and/or not have the Rolodex of content to reach out to get you noticed.

If you have the money for the large PR brand then that’s great and they might be able to pull all the string you need to get seen and fast. However, most companies do not have that kind of liquid cash laying around to throw at a PR business. The best option is to try and find a small PR firm or a solo PR person who has been in the industry for a few years and can supply you with examples of their work. Can they show you what brand they’ve worked with, results they have achieved, articles they have published and tv spots they have landed clients in the past.

Pick wisely and you can really experience the wide-ranging benefits of a good PR person.

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