Why Do You Need PR For Your Business // Public Relations or PR is a very powerful tool. If you want to get people to know who you are and what your business offer then PR is a sure fire way to spread the word and open your brand up to the wider public.
Public relations boosts an organization’s credibility, because it’ll operate through numerous trusted intermediaries. Plus, these intermediaries communicate to a certain audience which looks to them to filter out all nonsense. If messages are chosen to be communicated, they’ll gain credibility due to the intermediaries’ credibility.
With advertising, it’s possible to calculate the responses and audience impact which you have. It is similar to a controlled experiment which is being done repeatedly. Public relations is less predictable due to you having to get the intermediary to comprehend your important message points and reiterate them in his/her messages. It means cautiously aligning them with an intermediary’s messages. It’ll mean knowing his needs and your audience’s needs and where your business and its messages fit within that environment.