Why We Focus on Small and Medium Businesses // Your small or medium business might not have the budget for a full sales and marketing department but that’s why we are here to help you. You can hire our team for a fraction of the cost of a full in house team and still maximize your potential.
Erik Huberman, founder of Hawke Media, once said: “When launching a business, it’s critical to do what you are good at; sticking with your core competency is an absolute must”. That means, that if you are good at consulting, accounting or something else, then focus on that and let experts in respective fields come in and execute other business functions.
In the beginning, almost all startup companies try to do everything by themselves. Marketing activities are usually implemented by employees who work in other fields as well. However, sooner or later company owners will understand that marketing is key for achieving growth and success. This point can lead to 2 options: hiring a full in-house department of marketing professionals or outsourcing marketing activities to an agency. Both of these options can lead to success depending on what kind of company we are talking about. For small businesses, outsourcing marketing activities is the best option, because hiring new employees for the marketing department can be rather expensive.