Are you looking for a way to get the word out about your small business, medical practice, or law office? Chances are you’ve already employed some traditional methods, creating a website, maybe running a few ads, and attending some networking events. But what if I told you there was a more effective way for your business to unlock its full potential? Business-to-Business (B2B) field marketing is a powerful strategy that could completely transform how your company connects with leads – so much so that it just might be your secret weapon! In this blog post, we’ll highlight all the advantages of using our proven B2B Field Marketing techniques so that you can finally take advantage of this high impact approach. Keep reading to learn more about what makes B2B field marketing special and how it can help you take your business (or practice) to the next level.
What is Field Marketing?
Field marketing is direct door-to-door marketing that involves interaction with the potential referral source at their office. The key is that field marketing allows us to have direct, personal interactions with potential customers. This is an important distinction from other forms of marketing, such as social media or even print ads, which are much more passive in nature.
Why is B2B Field Marketing A Better Option?
The most successful businesses have branding that is personable and authentic. Personal connections are necessary to build trust and B2B field marketing helps put a face to face connection to your brand. You can look at this type of field marketing as an extension of your sales support team. Your personal field marketer will understand your brand, your core values, and know exactly who to target as a potential customer.
What Are Some of The Key Benefits?
There are many benefits of field marketing, but here are some of the most important ones:
- Increased Brand Awareness – When you interact with potential customers face-to-face, they’re much more likely to remember your brand. This is because personal interactions create a stronger connection. This also allows you to showcase your brand values and mission first-hand which can lead to improved brand perception. This is especially crucial to your business if you offer a unique specialty or are looking to focus on just one key area in your business that could be used to generate more revenue.
- Increased Referrals: If we are providing an educational introduction about your business and leaving your information in the form of your brochure they are much more likely to refer. We can also do in person introductions with you to the businesses which are extremely successful in getting more referrals. Referrals are one of the most effective forms of marketing, so this is a big benefit.
- More Engaging: Let’s face it, most people are tired of being bombarded with ads everywhere they turn. But when you approach them in person, they’re much more likely to stop and listen to what you have to say. This makes field marketing much more effective than other forms of advertising.